Hosted by the Korea Internet Professionals Association, the “Web Award Korea” is composed of a committee of experts who choose the best web sites annually.
Etude House’s Lash Pump 3-Step Volume-Cara, “Doll Doll Cara campaign” mobile micro site was awarded first place for the Mobile Marketing and Product Promotions categories. The PC-based and mobile micro-sites featured “doll eyelashes” advertising main model, Sandara Park (2NE1) and group SHINee, appearing as puppets. Through various quiz events, consumers could directly send in their evaluations of the product, various other site features point out the excellent attributes of the product as well.
Etude House’s global site also features links to their other websites that costumers all over the world could access, such as websites in countries like Japan, Hong Kong, Singapore, Taiwan, and Philippines. Information can easily be accessed through the sites.
An official from Etude House said, “Since 2009, customers have been showing their love for Etude House, that’s why we have succeeded in the web awards for four years in a row,” he said, “We would be looking for more ways for costumers to enjoy web-based marketing events in the future,” he finished.
Source: Asia Today via Nate
Translated by: BlackjackBelle@OhDara, SlaveTranslator@WeLoveDara
Shared by: joAnnwashere @ shineee.net
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